Saturday 5 October 2013

SO, WHAT IS GAMIFICATION?


In order to start a blog correctly we have decided to begin with a clear definition of this confusing term. 

Gamification uses game mechanics and dynamics to create game-like engagements in a non-game context. It’s the use of game design principles (e.g., gaming psychology or game play scripts) to engage individuals into areas such education, work, community participation or fitness. Gamification is not a game, as players don’t really know they are playing a game. It is created through a set of tools or incentives to achieve goals, rather than mare entertainment. (Michael Wu, 2012)



Although incentives are good game mechanics, as people have been using them for centuries, they do not constitute gamification by itself. Grades or salary promotions for example can be seen as a form of incentive system; However, they are not considered game attributes as they weren’t created with any game design principle. If they were, they would be terrible ones, as it is the reason why there are so many bored students at school and so many dispassionate employees. (Michael Wu, 2012)



Michael Wu, Ph.D., 09 July 2012, What Is Gamification, Really?

No comments:

Post a Comment